PROJECT DETAILS:
Acorn Children's Learning Center is a daycare and preschool for children ages 6 weeks to school age. They prioritize in providing personalized, individual care for each child and require a teacher-to-child ratio of 3:10. ACLC was in the market for a fresh look to their branding.

It was important to create a brand identity that reflected on education, growth, and playfulness. We chose a modern, gender neutral color palette to appeal to their target audience of middle-class women ages 25-44. By incorporating the namesake into the design, the acorn shape became a great submark for the brand.